The Insights page displays a Channel Report Summary and has tabs for each social network that allow you to view the analytics reports for whichever network you choose. Since we want to see Facebook Impressions, click on the Facebook tab, as shown below.

Clicking on that tab will allow you to see different Facebook metrics. The "Views" metric correlates to Facebook Impressions, and displays the number of times your post has been seen.

Lastly, it is important to note that existing Facebook channels will need to be re-authenticated in order for the Impressions stats to be displayed in the hub.

The purpose of this document is to outline functionality and steps for publishing content with the new Publish (previously Content Create) page. This new page will be available in your Social Hub after the June 12, 2011 production update.

The Publish page is designed for publishing longer and more robust, media-rich pieces of content to any and all your social media channels.  When you access this new page one of the first things you will notice is an overhaul of the interface which is intended for a more efficient user experience when publishing content.

To publish content using the new Publish Page functionality, complete the steps outlined below:

1. Navigate to the Content tab of your Hub and click the 'Create ' submenu link or  select the 'Create New Content' button in the upper right hand corner of the page
2. Enter in the content (text) you would like published within the message window
3. OPTIONAL: Enter a URL you would like included with this content - this URL will automatically be shortened and inserted into the copy designated by
4. Select the channel(s) where you would like this content to be published** – a green check mark will appear on those channel(s) selected. Depending on the channel(s) selected, you will be presented with specific options to customize and tailor your content for each channel as shown on the next page
5. OPTIONAL: Associate a task with this piece of content - for example, you can assign the final approval or publishing of this content to another Hub Member and this Member will then be notified that they have a new task and provided a link to the task
6. When you have completed entering in your content and any related customization options, you can either Save or Publish by selecting the appropriate button at the bottom of the screen. When you select the Publish button, your content will automatically publish based on the scheduled date/time and the content status will automatically be updated to 'Approved'

**The list of channels displayed will be those channels you have permission to access. If a channel is deemed 'unhealthy' it will appear grayed out  and you may need to access the respective channel details page and re-authenticate the channel.

You only need to enter a piece of content and select a channel to successfully publish content.  The Hub also allows you customize your content with additional features including the following (Each of the features below will be enabled depending on the type of channel selected):

When you select any of the features above, the Hub will display which channels the selected feature will interact with and or support.

If at any time during your use of the new publish page you would like to switch to the previous version of this page, you can select the 'Switch to alternate Content Create Page' link which appears next to title at the top of the page.

To implement this feature, access your user profile by clicking your name at the top right hand side of your screen. 

When you click your name, it takes you to your "Person Details" page. Under "Account Details" on the right, you'll notice where it says "TimeZone". 

To set your specific time zone, click on "TimeZone" and select your location. In this example, the user "Molly" is specifying her time zone to be that of Rome, Italy. After you've selected the appropriate time zone, click save at the bottom of your screen.

Additionally, once a user has specified their time zone, any due dates associated with the Tasks they assign are automatically reconfigured to match the time zone they just set. For example, Molly specified she was in Rome. When she goes in to assign a Task to Adam (another user), the "Due Date" in the Tasks lightbox indicates the time zone this task is being set according to, as shown in the screenshot below. In this example, Molly has assigned the due date as 8:00 AM. This is based on Rome's time (ie. the time zone of the user assigning the task). 

Adam is the user to whom which the task has been assigned. He has specified a different time zone for himself, as he is in New York. When Adam goes into his account to view the task, you'll notice that the "Due Date" text in his lightbox does not indicate the "Rome" time zone seen in Molly's lightbox when she assigned the same task. Instead, his own time zone is listed indicating "New York", shown in the screenshot below. Furthermore, instead of "8:00 AM" Rome time, the time that appears to him is set relative to his own time zone, converted to "2:00 AM" New York time. Scheduling tasks is just another way the User Specified Time Zone feature can help keep workflow consistent across different users.

Click Image to Enlarge

You'll see that all comments have an icon beside them indicating the sentiment associated with that comment –whether that's positive, negative or neutral. When you click that icon, a dialog box appears with more details regarding the comment sentiment. 

If the sentiment was not accurate, the user has the ability to manually edit the sentiment by clicking on the sentiment value. For example, if the sentiment was sarcasm misinterpreted as a positive sentiment, we can use the slide scroll to adjust it to a negative sentiment.

Within this instance of the Hub, we have added the Bit.ly integration. Anytime you share your URL, it will automatically be shortened with Bit.ly for this account. Otherwise, it will still use our native short URL service that comes when your Hub instance.

If you post a URL in the URL field, or directly in the Quick Publish text field and publish your content, it will automatically shorten the URL using the Bit.ly service, as shown in the screenshot.

Bit.ly integration requires that you provide your API key to Awareness, Inc. Learn about how to get your API key here.

To demonstrate its use, you can see that in the dashboard I have a stream set with all the mentions of my brand, "Circuit Villa". I can see that a person, "RobinSmith82", replied to a Tweet made by my brand –but I don't know which Tweet they replied to. I can click "In reply to @circuitvilla" to see the entire conversation.

Now I can see that there was a Tweet by Circuit Villa that said "Happy Tuesday" and it was responded to by RobinSmith82. This allows you to gain better context of the conversation that's happening in the Twitter stream.

You'll see that it says "Retweeted by..." at the bottom of each tweet. Clicking on "Retweeted by" allows me to see who's retweeted the post.

You can click on this user and view more information about the user, allowing you to learn more about the people that are engaging with the content. 

1. Version 2.8-3.0
2. PHP 5.2.9 and libxml2 2.7.3